Blog Posts

The Future of Commerce Media isn’t Retail. It’s Everywhere.

In Total Retail, our Commerce Media lead and advisor Lynn Rupprecht weighs in on why brands should start by focusing on their customers, not channels, if they want to be successful. Read the full article here.

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Shows the Agentic Advertising Architecture with the new AdCP Standard.

The New Hierarchy of Advertising Automation

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

DigiDay editor Tim Peterson introduces the video, "WTF is MCP?"

WTF is Model-Context Protocol?