Agentic Advertising Architecture
How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational
MadConnect and OUTFRONT Media partnering to drive AI-enabled DOOH. Read more >
How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect...
Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for Agentic Marketing and Advertising. Read the press release...
How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.

Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for Agentic Marketing and

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.

Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity made: “Leaking something