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Is the juice worth the SQUEEZE?

I’ve been saying for a long time that MadConnect’s #1 competitor isn’t another platform, ETL, Reverse ETL, or connector library:...

MadConnect Appoints Michael Fleischman as Interim CFO as Market Demand for Neutral, AI-Ready Connectivity Infrastructure Accelerates

MadConnect announced today that Michael Fleischman has joined the company as Interim Chief Financial Officer, bringing deep experience across corporate...

From Chaos to Connectivity: Why Agentic AI Starts with Infrastructure

By Laura McElhinney, Chief Data Officer Agentic AI promises a world where intelligent systems execute workflows autonomously, make decisions in...

Introducing MadConnect’s Intelligent Connectivity Layer: The Agentic Connectivity Release

The AdTech and MarTech industries are in an all-out race toward AI. But here is the problem: AI is only...

MadConnect Expands Its Intelligent Connectivity Layer to Power Agentic Marketing at Enterprise Scale

Platform-neutral Infrastructure Delivers Instant Connectivity, Enabling AI-enabled Campaigns and Workflows at Scale MadConnect announced MadConnect’s Intelligent Connectivity Layer (ICL): The...

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A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull...

WTF is Model-Context Protocol?

To many parts of the advertising landscape, there’s the singular gravitational pull...

Video: MadConnect for Agentic Marketing & Advertising

Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for...

The Future of Commerce Media isn’t Retail. It’s Everywhere.

To many parts of the advertising landscape, there’s the singular gravitational pull...

Forget about the tech, OpenAI and Perplexity are brands too

Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity...

The Real-Time Measurement Gap Is (Finally) Closing

MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome....