Blog Posts

DigiDay editor Tim Peterson introduces the video, "WTF is MCP?"

WTF is Model-Context Protocol?

Our CEO Bob Walczak spoke with Digiday’s Tim Peterson about the Model Context Protocol (MCP) and weighed in on how it will fundamentally change advertising and marketing. If you aren’t already on the MCP bandwagon, this is a great place to start. And you can check out the video here.

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A Chat with Retail Media Breakfast Club at IAB Connected Commerce

Video: MadConnect for Agentic Marketing & Advertising

The Future of Commerce Media isn’t Retail. It’s Everywhere.