MadConnect and OUTFRONT Media partnering to drive AI-enabled DOOH. Read More in AdExchanger

Agentic AI Is Fast Approaching. Here’s How to Get It Right

Blog Posts

How AI and marketers can and could work together.

Agentic AI Is Fast Approaching. Here’s How to Get It Right

In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.”

Read the full article here.

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Read other blog posts

Shows the Agentic Advertising Architecture with the new AdCP Standard.

The New Hierarchy of Advertising Automation

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

DigiDay editor Tim Peterson introduces the video, "WTF is MCP?"

WTF is Model-Context Protocol?