Platform

MadConnect: Connect, Automate, and Scale - On-Demand

Are Platform Integrations Slowing You Down?

There’s growing pressure across the ecosystem to improve connectivity.

Today’s marketing and advertising teams rely on dozens—sometimes hundreds—of platforms. But most weren’t built to work together. They don’t speak the same language, share data easily, or integrate without custom work.

The result? 

Engineering teams are buried maintaining brittle, one-off integrations—stealing time from product innovation and slowing partner growth.
Campaigns stall because data and audiences can’t move between platforms—activation, measurement, and optimization all get delayed.
AI can’t take action, because it can’t access the systems where your data and workflows live

Welcome to A New Era of Connectivity

MadConnect is the intelligent connectivity layer for AdTech and MarTech.

We connect the tools you already use – securely, scalably, and without engineering lift – so you can move faster, automate smarter, and unlock real value from your stack. 

And now, MadConnect natively supports the Model-Context Protocol (MCP)—so AI agents can securely interact with your platforms to power real-world marketing actions.

Brands

The IO Is Ready. The Integration Isn’t.

Platforms like Meta, TikTok, and others won’t customize connectivity for your stack. That leaves your team burning cycles on building and maintaining one-off integrations just to activate audiences or get conversion signals back. 

MadConnect changes that. 

With a single integration, you can connect to over 50 platforms—from the largest media players to long-tail partners—enabling activation, measurement, and optimization at scale, without internal engineering lift. 

Activate audiences across every media and data partner
Ingest conversion and performance data in near real-time
Keep all your campaign logic centralized in your CDP or cloud
Free your teams from managing APIs, file transfers, and broken connections

Platforms

Your partners want integrations. Your roadmap doesn’t.

Platform teams are under constant pressure to integrate with brands, agencies, and data partners – but building and maintaining those connections slows down your roadmap and drains engineering resources. 

MadConnect takes that off your plate.

We handle the development, maintenance, and scaling of integrations across your partner ecosystem—from major brands to emerging tech and niche data providers—so your team can focus on product innovation, not plumbing. 