MadConnect Professional Services partner with you on strategy and hands-on development, through to value realization – with support from end to end. We support our partners in building, operationalizing, and bringing best-in-class products to market – in weeks not years.
The ProServe team is international, and includes data scientists, technologists, and strategists specializing in solving the most complex challenges in AdTech and MarTech.
Our Centre of Excellence (CoE) for Commerce Media is designed to help retailers eliminate the technical barriers to launching profitable media businesses, and enable brands to increase control of their data and optimize their advertising investments.
Led by industry veteran Lynn Rupprecht, the CoE includes a global team with deep experience across the commerce, AdTech, and MarTech ecosystems.
Comprehensive Data Consulting:
We partner with you on strategy, build, and operations through to value realization.
Data Connection Automation:
With MadConnect, our data connection automation engine, we build and manage the integrations needed to power your commerce media business across the AdTech and Martech ecosystem.
Hands-on Custom Development:
Monetize your audiences and commerce assets on-site and off-site (including display, CTV, in-store) in weeks or a few months, not years. Build a measurement and reporting flow to capture purchase and engagement signals.
End-to-End Support:
From foundational audience and supply strategy, to operations optimization, billing and automation.
Unify Customer Profiles:
Merge and reconcile known and anonymous user IDs across RMNs and commerce journey touchpoints.
Enhance Audience Intelligence:
Enrich profiles with first, second, and third-party data – behavioral, transactional, and intent data.
Enable Precision Targeting:
Create and activate audiences across channels and media networks.
Improve Attribution & Measurement:
Tie ad exposure to behaviors and purchases for true ROI insights with custom measurement tools to understand campaign performance.
Ensure Privacy and Compliance:
Maintain data security to meet the highest levels of regulation, while maximizing data utility.
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