MadConnect Professional Services partner with you on strategy and hands-on development, through to value realization – with support from end to end. We support our partners in building, operationalizing, and bringing best-in-class products to market – in weeks not years.
Our ProServe team is international, and includes data scientists, technologists, and strategists specializing in solving the most complex challenges in AdTech and MarTech.
We help organizations unlock the value of their data to energize their operations and amplify their advantage. Our purpose-built solutions are designed to suit your goals, people and systems, harnessing the power within your data and putting it to work for your enterprise. Because data can do more when it’s usable.
We employ an agile product management methodology to deliver tailored solutions with greater flexibility and responsiveness throughout the development process. This iterative approach enables us to adapt to evolving client needs, ensuring more effective collaboration and ultimately resulting in higher-quality, outcome-driven deliverables.
We provide in-depth technology due diligence services to help investors and stakeholders evaluate the scalability, security, and robustness of a company’s tech stack. Our assessments uncover potential risks, validate product architecture, and ensure the technology is aligned with business goals and prepared for future growth.
We help organizations modernize and optimize their technology stacks to improve performance, scalability, and maintainability. By assessing legacy systems and identifying opportunities for streamlined architectures and updated tools, we enable teams to reduce technical debt, enhance efficiency, and better support evolving business needs.
We oversee the configuration, migration, and implementation of platforms and tools optimized for complex martech and adtech ecosystems. Our approach ensures seamless data flows and functional alignment across systems, enabling scalable and efficient integration tailored to each client’s unique operational needs.
We provide strategic and technical support to optimize ad monetization across all platforms. From implementing and configuring ad tech solutions to developing custom monetization features, we help clients maximize revenue, improve yield performance, and ensure seamless ad operations tailored to their business goals.h business goals and prepared for future growth.
Our Centre of Excellence (CoE) for Commerce Media is designed to help retailers eliminate the technical barriers to launching profitable media businesses, and enable brands to increase control of their data and optimize their advertising investments.
Led by industry veteran Lynn Rupprecht, the CoE includes a global team with deep experience across the commerce, AdTech, and MarTech ecosystems.
Comprehensive Data Consulting:
We partner with you on strategy, build, and operations through to value realization.
Data Connection Automation:
With MadConnect, our data connection automation engine, we build and manage the integrations needed to power your commerce media business across the AdTech and Martech ecosystem.
Hands-on Custom Development:
Monetize your audiences and commerce assets on-site and off-site (including display, CTV, in-store) in weeks or a few months, not years. Build a measurement and reporting flow to capture purchase and engagement signals.
End-to-End Support:
From foundational audience and supply strategy, to operations optimization, billing and automation.
Unify Customer Profiles:
Merge and reconcile known and anonymous user IDs across RMNs and commerce journey touchpoints.
Enhance Audience Intelligence:
Enrich profiles with first, second, and third-party data – behavioral, transactional, and intent data.
Enable Precision Targeting:
Create and activate audiences across channels and media networks.
Improve Attribution & Measurement:
Tie ad exposure to behaviors and purchases for true ROI insights with custom measurement tools to understand campaign performance.
Ensure Privacy and Compliance:
Maintain data security to meet the highest levels of regulation, while maximizing data utility.
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