Blog Posts

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

Lynn Rupprecht, Commerce Media Practice Lead, recently attended the IAB Connected Commerce Summit and had a chance to chat with Kiri Masters of Retail Media Breakfast Club about the current state of the industry. Her view: the Retail and Commerce Media space is over-saturated and losing focus on the customer experience. Read the article here.

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DigiDay editor Tim Peterson introduces the video, "WTF is MCP?"

WTF is Model-Context Protocol?

Video: MadConnect for Agentic Marketing & Advertising

The Future of Commerce Media isn’t Retail. It’s Everywhere.