In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.”
Read the full article here.
In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.”
Read the full article here.
How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.