Introducing MadConnect’s Intelligent Connectivity Layer: The Agentic Connectivity Release
The AdTech and MarTech industries are in an all-out race toward AI. But here is the problem: AI is only as powerful as the pipes it runs on. For too long, enterprises have been held hostage by the “connectivity tax”—the manual, brittle, and expensive burden of juggling 100+ disconnected tools. While the world builds smarter […]
MadConnect Expands Its Intelligent Connectivity Layer to Power Agentic Marketing at Enterprise Scale
Platform-neutral Infrastructure Delivers Instant Connectivity, Enabling AI-enabled Campaigns and Workflows at Scale MadConnect announced MadConnect’s Intelligent Connectivity Layer (ICL): The Agentic Connectivity Release, marking a foundational shift from siloed, network-based models to a platform-neutral infrastructure for marketing and advertising. A single connection to MadConnect’s ICL enables AI agents and platforms to securely connect in milliseconds, […]
Agentic Advertising Architecture
How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect CEO This might sound like hyperbole, but the launch of AdCP (Advertising Context Protocol) really is one of those true “pivotal moments” for the ad tech industry. It’s akin to the formation of the OpenRTB […]
A Chat with Retail Media Breakfast Club at IAB Connected Commerce
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
WTF is Model-Context Protocol?
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
Video: MadConnect for Agentic Marketing & Advertising
Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for Agentic Marketing and Advertising. Read the press release here. Check out our video showing how it works in action!
Unveiling MadConnect for Agentic Marketing and Advertising
MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first intelligent infrastructure layer purpose-built to enable AI agents to operate across platforms. With native support for Model-Context Protocols (MCPs), MadConnect transforms large language models (LLMs)—including Amazon Bedrock, OpenAI, and Google Gemini—into intelligent agents that can execute real-time marketing tasks, […]
Agentic AI Is Fast Approaching. Here’s How to Get It Right
In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.” Read the full article here.