The Future of Commerce Media isn’t Retail. It’s Everywhere.
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
Forget about the tech, OpenAI and Perplexity are brands too
Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity made: “Leaking something as massive as an intent to buy Chrome which owns 65% of the market, is not a casual stunt. If you put that into the marketplace, it should be because there’s a clear strategic reason not just for shock value. […]
The Real-Time Measurement Gap Is (Finally) Closing
MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome.
MadTech Rebrands as MadConnect and Defines a New Category: The Intelligent Connectivity Layer (ICL)
MadConnect Professional Services Helps Organizations Unlock the Full Value of Agentic Marketing Automation MadTech today announced its official rebrand to MadConnect, underscoring its evolution into the industry’s Intelligent Connectivity Layer (ICL), powering the future of agentic marketing and advertising. With organizations under intense competitive pressure, and burdened by fragmented tech stacks, rising operational complexity, and […]
