The New Hierarchy of Advertising Automation

How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect CEO This might sound like hyperbole, but the launch of AdCP (Advertising Context Protocol) really is one of those true “pivotal moments” for the ad tech industry. It’s akin to the formation of the OpenRTB […]

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.

MadTech Rebrands as MadConnect and Defines a New Category: The Intelligent Connectivity Layer (ICL)

MadConnect Professional Services Helps Organizations Unlock the Full Value of Agentic Marketing Automation MadTech today announced its official rebrand to MadConnect, underscoring its evolution into the industry’s Intelligent Connectivity Layer (ICL), powering the future of agentic marketing and advertising. With organizations under intense competitive pressure, and burdened by fragmented tech stacks, rising operational complexity, and […]

Unveiling MadConnect for Agentic Marketing and Advertising

MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first intelligent infrastructure layer purpose-built to enable AI agents to operate across platforms. With native support for Model-Context Protocols (MCPs), MadConnect transforms large language models (LLMs)—including Amazon Bedrock, OpenAI, and Google Gemini—into intelligent agents that can execute real-time marketing tasks, […]

Agentic AI Is Fast Approaching. Here’s How to Get It Right

In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.” Read the full article here.