Introducing MadConnect’s Intelligent Connectivity Layer: The Agentic Connectivity Release
The AdTech and MarTech industries are in an all-out race toward AI. But here is the problem: AI is only as powerful as the pipes it runs on. For too long, enterprises have been held hostage by the “connectivity tax”—the manual, brittle, and expensive burden of juggling 100+ disconnected tools. While the world builds smarter […]
Agentic Advertising Architecture
How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect CEO This might sound like hyperbole, but the launch of AdCP (Advertising Context Protocol) really is one of those true “pivotal moments” for the ad tech industry. It’s akin to the formation of the OpenRTB […]
A Chat with Retail Media Breakfast Club at IAB Connected Commerce
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
WTF is Model-Context Protocol?
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
The Future of Commerce Media isn’t Retail. It’s Everywhere.
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
Forget about the tech, OpenAI and Perplexity are brands too
Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity made: “Leaking something as massive as an intent to buy Chrome which owns 65% of the market, is not a casual stunt. If you put that into the marketplace, it should be because there’s a clear strategic reason not just for shock value. […]
The Real-Time Measurement Gap Is (Finally) Closing
MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome.
Agentic AI Is Fast Approaching. Here’s How to Get It Right
In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.” Read the full article here.