The New Hierarchy of Advertising Automation

How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect CEO This might sound like hyperbole, but the launch of AdCP (Advertising Context Protocol) really is one of those true “pivotal moments” for the ad tech industry. It’s akin to the formation of the OpenRTB […]

Forget about the tech, OpenAI and Perplexity are brands too

Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity made: “Leaking something as massive as an intent to buy Chrome which owns 65% of the market, is not a casual stunt. If you put that into the marketplace, it should be because there’s a clear strategic reason not just for shock value. […]

The Real-Time Measurement Gap Is (Finally) Closing

MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome.

MadTech Rebrands as MadConnect and Defines a New Category: The Intelligent Connectivity Layer (ICL)

MadConnect Professional Services Helps Organizations Unlock the Full Value of Agentic Marketing Automation MadTech today announced its official rebrand to MadConnect, underscoring its evolution into the industry’s Intelligent Connectivity Layer (ICL), powering the future of agentic marketing and advertising. With organizations under intense competitive pressure, and burdened by fragmented tech stacks, rising operational complexity, and […]

Agentic AI Is Fast Approaching. Here’s How to Get It Right

In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.” Read the full article here.