Introducing MadConnect’s Intelligent Connectivity Layer: The Agentic Connectivity Release
The AdTech and MarTech industries are in an all-out race toward AI. But here is the problem: AI is only as powerful as the pipes it runs on. For too long, enterprises have been held hostage by the “connectivity tax”—the manual, brittle, and expensive burden of juggling 100+ disconnected tools. While the world builds smarter […]
MadConnect Expands Its Intelligent Connectivity Layer to Power Agentic Marketing at Enterprise Scale
Platform-neutral Infrastructure Delivers Instant Connectivity, Enabling AI-enabled Campaigns and Workflows at Scale MadConnect announced MadConnect’s Intelligent Connectivity Layer (ICL): The Agentic Connectivity Release, marking a foundational shift from siloed, network-based models to a platform-neutral infrastructure for marketing and advertising. A single connection to MadConnect’s ICL enables AI agents and platforms to securely connect in milliseconds, […]
Unveiling MadConnect for Agentic Marketing and Advertising
MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first intelligent infrastructure layer purpose-built to enable AI agents to operate across platforms. With native support for Model-Context Protocols (MCPs), MadConnect transforms large language models (LLMs)—including Amazon Bedrock, OpenAI, and Google Gemini—into intelligent agents that can execute real-time marketing tasks, […]