MadConnect and OUTFRONT Media partnering to drive AI-enabled DOOH. Read More in AdExchanger

Press Release

Unveiling MadConnect for Agentic Marketing and Advertising

MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first intelligent infrastructure layer purpose-built to enable AI agents to operate across platforms. With native support for Model-Context Protocols (MCPs), MadConnect transforms large language models (LLMs)—including Amazon Bedrock, OpenAI, and Google Gemini—into intelligent agents that can execute real-time marketing tasks, […]