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Agentic Advertising Architecture

How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect...

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

WTF is Model-Context Protocol?

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

Video: MadConnect for Agentic Marketing & Advertising

Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for Agentic Marketing and Advertising. Read the press release...

The Future of Commerce Media isn’t Retail. It’s Everywhere.

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

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The Real-Time Measurement Gap Is (Finally) Closing

MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome....

MadTech Rebrands as MadConnect and Defines a New Category: The Intelligent Connectivity Layer (ICL)

MadConnect Professional Services Helps Organizations Unlock the Full Value of Agentic Marketing...

Unveiling MadConnect for Agentic Marketing and Advertising

MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic...

Agentic AI Is Fast Approaching. Here’s How to Get It Right

In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking...