Blog Posts

Forget about the tech, OpenAI and Perplexity are brands too

Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity made:

“Leaking something as massive as an intent to buy Chrome which owns 65% of the market, is not a casual stunt. If you put that into the marketplace, it should be because there’s a clear strategic reason not just for shock value. Without that, you risk telling the world you’re making moves you can’t deliver. That’s exactly why Perplexity loses credibility here.” Read the full article here.

Publication Date

Author

Read other blog posts

Unveiling MadConnect for Agentic Marketing and Advertising

Now Available: MadConnect for Agentic Marketing & Advertising

The Future of Commerce Media isn’t Retail. It’s Everywhere.