ICL - MadConnect

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Are Platform Integrations Slowing You Down?

Marketing teams depend on dozens, sometimes hundreds, of tools—but most don’t connect.

The result? 

Engineering wastes time maintaining fragile, one-off integrations.
Campaigns stall when data and audiences can’t move freely.
AI sits idle without access to the systems where your workflows live.

Welcome to A New Era of Connectivity

MadConnect is the Intelligent Connectivity Layer for AdTech and MarTech.

We connect your tools—securely and at scale—without engineering lift, so you can move faster, automate smarter, and unlock real value.

And now, MadConnect natively supports the Model-Context Protocol (MCP)—so AI agents can securely interact with your platforms to power real-world marketing actions.

Brands & Agencies

The IO Is Ready. The Integration Isn’t.

Meta, TikTok, and others won’t customize for your stack—leaving your team stuck building one-off integrations just to activate audiences or capture conversions.

MadConnect changes that — one integration connects you to 50+ platforms for activation, measurement, and optimization without engineering lift.

Activate audiences everywhere
Ingest conversion data in real time
Keep campaign logic in your CDP or cloud
Eliminate API maintenance and broken connections

Platforms & Publishers

Your Partners Want Integrations. Your Roadmap Doesn’t.

Platform teams face endless integration requests that slow roadmaps and drain engineering.

MadConnect handles it for you — developing, maintaining, and scaling integrations across your partner ecosystem so your team can focus on innovation.

Offload connector development and onboarding
Enable bi-directional data for activation + measurement
Speed partner-led go-to-market
Power AI agents via MadConnect + MCP

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