In The Outcome, our Chief Data Officer, Laura McElhinney, breaks down how the real-time measurement gap is closing especially for advanced brands using agentic AI.

“The demand for faster, more actionable measurement has fundamentally reshaped how brands approach campaign performance,” says Laura McElhinney, chief data officer at MadConnect. “Marketers no longer have the luxury to wait weeks for insights — real-time data is now a strategic advantage.” Check out the full article here.