WTF is Model-Context Protocol?

DigiDay editor Tim Peterson introduces the video, "WTF is MCP?"

Our CEO Bob Walczak spoke with Digiday’s Tim Peterson about the Model Context Protocol (MCP) and weighed in on how it will fundamentally change advertising and marketing. If you aren’t already on the MCP bandwagon, this is a great place to start. And you can check out the video here.

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