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The New Hierarchy of Advertising Automation

How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect...

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

WTF is Model-Context Protocol?

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

Video: MadConnect for Agentic Marketing & Advertising

Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for Agentic Marketing and Advertising. Read the press release...

The Future of Commerce Media isn’t Retail. It’s Everywhere.

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....