Explore

Agentic Advertising Architecture

How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect...

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

WTF is Model-Context Protocol?

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

Video: MadConnect for Agentic Marketing & Advertising

Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for Agentic Marketing and Advertising. Read the press release...

The Future of Commerce Media isn’t Retail. It’s Everywhere.

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

Explore

Stay informed about our latest events, and updates.

Agentic Advertising Architecture

How APIs, MCPs, and AdCP fit together and how MadConnect is serving...

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull...

WTF is Model-Context Protocol?

To many parts of the advertising landscape, there’s the singular gravitational pull...

Video: MadConnect for Agentic Marketing & Advertising

Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for...

The Future of Commerce Media isn’t Retail. It’s Everywhere.

To many parts of the advertising landscape, there’s the singular gravitational pull...

Forget about the tech, OpenAI and Perplexity are brands too

Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity...