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Unveiling MadConnect for Agentic Marketing and Advertising

MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first intelligent infrastructure...

Now Available: MadConnect for Agentic Marketing & Advertising

We recently announced MadConnect for Agentic Marketing and Advertising. Read the press release here. Check out our video showing how...

The Future of Commerce Media isn’t Retail. It’s Everywhere.

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

Forget about the tech, OpenAI and Perplexity are brands too

Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity made: “Leaking something as massive as an intent...

The Real-Time Measurement Gap Is (Finally) Closing

MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome....