The New Hierarchy of Advertising Automation
How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect CEO This might sound like hyperbole, but the launch of AdCP (Advertising Context Protocol) really is one of those true “pivotal moments” for the ad tech industry. It’s akin to the formation of the OpenRTB […]
A Chat with Retail Media Breakfast Club at IAB Connected Commerce
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
WTF is Model-Context Protocol?
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
Video: MadConnect for Agentic Marketing & Advertising
Video: MadConnect for Agentic Marketing & Advertising We recently announced MadConnect for Agentic Marketing and Advertising. Read the press release here. Check out our video showing how it works in action!
The Future of Commerce Media isn’t Retail. It’s Everywhere.
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center.
Forget about the tech, OpenAI and Perplexity are brands too
Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity made: “Leaking something as massive as an intent to buy Chrome which owns 65% of the market, is not a casual stunt. If you put that into the marketplace, it should be because there’s a clear strategic reason not just for shock value. […]
The Real-Time Measurement Gap Is (Finally) Closing
MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome.
MadTech Rebrands as MadConnect and Defines a New Category: The Intelligent Connectivity Layer (ICL)
MadConnect Professional Services Helps Organizations Unlock the Full Value of Agentic Marketing Automation MadTech today announced its official rebrand to MadConnect, underscoring its evolution into the industry’s Intelligent Connectivity Layer (ICL), powering the future of agentic marketing and advertising. With organizations under intense competitive pressure, and burdened by fragmented tech stacks, rising operational complexity, and […]
Unveiling MadConnect for Agentic Marketing and Advertising
MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first intelligent infrastructure layer purpose-built to enable AI agents to operate across platforms. With native support for Model-Context Protocols (MCPs), MadConnect transforms large language models (LLMs)—including Amazon Bedrock, OpenAI, and Google Gemini—into intelligent agents that can execute real-time marketing tasks, […]
Agentic AI Is Fast Approaching. Here’s How to Get It Right
In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking measured approach to implementing AI because “the Model Context Protocol could set the standard that will make our agentic future a reality.” Read the full article here.
