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Stop Paying the Connectivity Tax 🛑

The AdTech and MarTech industries are in an all-out race toward AI. But here is the problem: AI is only...

MadConnect Expands Its Intelligent Connectivity Layer to Power Agentic Marketing at Enterprise Scale

Platform-neutral Infrastructure Delivers Instant Connectivity, Enabling AI-enabled Campaigns and Workflows at Scale March 10, 2026 – MadConnect today announced MadConnect’s...

Agentic Advertising Architecture

How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect...

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

WTF is Model-Context Protocol?

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

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The Future of Commerce Media isn’t Retail. It’s Everywhere.

To many parts of the advertising landscape, there’s the singular gravitational pull...

Forget about the tech, OpenAI and Perplexity are brands too

Our CEO Bob Walczak spoke with Digiday about the bold move Perplexity...

The Real-Time Measurement Gap Is (Finally) Closing

MadConnect CDO Laura McElhinney explores real-time campaign measurement for The Outcome....

MadTech Rebrands as MadConnect and Defines a New Category: The Intelligent Connectivity Layer (ICL)

MadConnect Professional Services Helps Organizations Unlock the Full Value of Agentic Marketing...

Unveiling MadConnect for Agentic Marketing and Advertising

MadConnect (formerly known as MadTech) announced the launch of MadConnect for Agentic...

Agentic AI Is Fast Approaching. Here’s How to Get It Right

In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking...