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From Chaos to Connectivity: Why Agentic AI Starts with Infrastructure

By Laura McElhinney, Chief Data Officer Agentic AI promises a world where intelligent systems execute workflows autonomously, make decisions in...

Introducing MadConnect’s Intelligent Connectivity Layer: The Agentic Connectivity Release

The AdTech and MarTech industries are in an all-out race toward AI. But here is the problem: AI is only...

MadConnect Expands Its Intelligent Connectivity Layer to Power Agentic Marketing at Enterprise Scale

Platform-neutral Infrastructure Delivers Instant Connectivity, Enabling AI-enabled Campaigns and Workflows at Scale MadConnect announced MadConnect’s Intelligent Connectivity Layer (ICL): The...

Agentic Advertising Architecture

How APIs, MCPs, and AdCP fit together and how MadConnect is serving as the foundational layer By Bob Walczak, MadConnect...

A Chat with Retail Media Breakfast Club at IAB Connected Commerce

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center....

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Agentic AI Is Fast Approaching. Here’s How to Get It Right

In AdWeek recently, our CEO Bob Walczak wrote an op-ed about taking...